International Entrepreneurship the Firm Implement in the US Market

Strengths The firm’s product is a well known fragrance that is recognized for satisfying customers’ needs in its European target markets. This makes it possible for the firm to implement best practices in the US market to help it increase consumers’ loyalty in its products. However, the firm needs to take note of other products that have a large market share which may not be dislodged from their market position easily.Advertising We will write a custom essay sample on International Entrepreneurship: the Firm Implement in the US Market specifically for you for only $16.05 $11/page Learn More The firm has a strong retail network that gives it an advantage over its competitors (Pastinen, 2010, p. 52). The firm has partnered with several high end franchises that only sell its products, which gives it more market access to high worth customers. However, some of its competitors use department stores that have large retail networks and this helps them sell their products to more consumers. Weaknesses The firm has several weaknesses in the industry. The foreign currency market is volatile and this has weakened the euro to dollar exchange rate. Other local firms which sell their products in Japan and China are also facing the same problem. The firm needs to increase its dollar reserves to help it overcome this risk. Another weakness is that the firm has no experience in the U.S. market and this may not work to its advantage. This makes it difficult for the firm to predict the amount of future earnings it is likely to get while operating in the industry (Armstrong Kotler, 2011, p. 64). However, this gives it an opportunity to initiate market strategies that help it boost the confidence of its customers. Opportunities In the next six months it is estimated that there will be a reduction in interest rates charged on credit by various lending institutions. This will also benefit other firms which are looking for more funds to expand their operations. The firm needs to put in place proper plans that will help it take advantage of this opportunity. An increase in the number of young consumers who have good incomes is an opportunity the firm needs to exploit in future (Armstrong Kotler, 2011, p. 67). However, this may not have a positive effect on the firm’s future performance since some of them may prefer substitutes. The firm stands to gain more market share if it engages effectively with them. Threats Existence of counterfeit products which target low income consumers is a threat. These counterfeits mislead customers and they dent consumer confidence in the market. The firm needs to invest in strong trademarks to help it discourage this negative habit. It is projected that taxes and other licence charges will be increased and this will have a negative consequence on the performance of the firm’s products in the market. The firm needs to formulate effective strategies to help it overcom e these problems (Porter, 2000, p. 103).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Significance of SWOT This tool helps a business firm understand specific issues that are either beneficial or harmful to its operations in the industry it operates. The classification of various factors through the SWOT tool helps a firm plan its operations in the market effectively. Factors which a firm excels in are considered strengths because they help differentiate its products from its competitors. Weaknesses are internal factors that have a negative effect on a firm’s ability to improve its competitiveness in the industry. Opportunities are those positive prospects in the market that a firm is well positioned to exploit to grow its revenues. Threats are those external factors in the industry that are likely to have a negative effect on a firm’s operations (Kolb, 2008, p. 130). Refer ences Armstrong, G.M. Kotler, P.J. (2011). Marketing: An introduction. London: Pearson. Kolb, B. (2008). Marketing research: A practical approach. London: Sage Publications. Pastinen, M. (2010), High-performance process improvement. London: Springer. Porter, M.E. (2000). Competitive advantage: Creating and sustaining superior performance. New York, NY: Simon and Schuster Publications. This essay on International Entrepreneurship: the Firm Implement in the US Market was written and submitted by user Mia Sharp to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Cold War and the Berlin Wall essays

The Cold War and the Berlin Wall essays 1. The Cold War was caused by the differences in idealism between the Western and Eastern superpowers. Yet, that idealism was not necessarily the reigning idealism of the people within the nations of the United States and the Soviet Union. Many citizens within the Soviet Union and its satellite nations proved to abhor the tyrannical Communist regime of Stalin and his predecessors. However, there were forced to adopt the nationalization seen in Communism. The United States used this tyrannical image to portray a savior image of its own representation. Based on the occurrences which led to the rise of these two very different idealisms, it is apparent that the Cold War could not have been averted, but in fact we should consider ourselves lucky for not escalating further. 2. East and West Berlin, to me, represented a single country divided by political circumstances which plagued millions of lives for generations. It is seen through the efforts of East Germans to escape over the Berlin Wall that many East Germans hated the tyrannical puppet government which proved a slave to the Soviet Union. As West Germany combined and began to flourish with the Western world, East Germans were forced to envy their western counterparts from across the ugly concrete wall. The stadium built for the 1936 Olympic Games was just a reminder of a distant past haunted by unification under the wrong mores. 3. Once the two zones were once again united after the Berlin Wall fell in 1989, the city and country was re-united. When the two zones were officially united in 1990, much of Eastern Germany had refocused in consumer goods and a free-market economy. Germans were allowed to freely travel between the formerly guarded Berlin border. The Western culture was allowed to influence the formerly Communist East Germany. Yet, still some regional differences continued to persist within a small portion of the population. Old Communist buildings littered ...

Barriers to Successful Strategy Essay Example | Topics and Well Written Essays - 1500 words

Barriers to Successful Strategy - Essay Example The paper tells that the implementation of strategies might turn out to be difficult given that the organization is large or complex but, in either case, monitoring and control the execution process of strategies is vital to the organization. Complex strategy implementation becomes a confusion to implementers and might also call for additional resources in forms of human, time and financial resources for successful implementation. Dyer and Singh refer to such situations as complex decision-making strategies which require being high attention during the implementation of strategies although it might take longer to implement and require more attention from employees and manager, its implementation will see the profit margin of an organization increase tremendously. Kaplan and Norton, also identify the importance of strategy execution and describe strategy execution as of equal importance to the strategy itself. Paul Nutt also studied the matter and explains that more than half of the d ecisions made in organization result in failure mainly due to wrong execution of a strategy in the implementation phase. BRF is one such company that has identified the importance of monitoring and controlling its strategy execution process. According to research by Kaplan and Norton, 70% of failures in the execution of a strategy is from the bad implementation, not the strategy itself. They identified four major barriers to the execution of strategies such as lack of vision, resource barrier, management barrier and people barrier. In addition to the four barriers, Jones and Kaplan and Norton emphasize the importance of a communicating strategy due to its critical value of aligning individuals and organizational units. In most organizations, managers are trained on how to plan strategies, not execute them. Managers in most organizations have the know-how on how to plan and develop strategies that would uplift an organization but mostly they lack the technical know-how of how to impl ement their strategies to achieve the intended organizational goals.

Homework Essay Example | Topics and Well Written Essays - 500 words - 26

Homework - Essay Example Also, 3 qubits work on superposition of 8, whereas a couple of qubits can be in any quantum superposition of 4 conditions. Through the research undertaken both theoretically and practically, various areas are expected to yield benefits as it receives numerous supports from national government and military agencies. Expectations are high from the research as when in operation it will be capable to solve certain problems exponentially faster than any current classical computers. A molecular switch is a single molecule which can move at a controlled state of two or more. This molecule can shift its state depending on the environment stimuli such as microenvironment, temperature or an electrical current (Feringa,2001). Such components include. Crown Ether Switches, Photochromic Switches. Through research, a single molecule has been produced. It switches by manipulating the state of switchable molecules. Plans have been put to design computers that utilise this technology to build Nano-electronic processors and other devices. A laser diode is component made of positive and negative of a semiconductor diode, forming a p-n junction. It has a region that is active in the laser diode at the intrinsic region and carriers. It also has a lens that focuses laser beam, and a terminal to collect electricity. These semiconductors are incredibly reduced in size as they are designed in small components of semiconducting material, to form a perfect p-n junction. It can be used in most applications such as fibre optic barcode scanners used in stores and supermarkets (Ian, 1998). Major advantages are in information transmission through fibre optics are those that utilises light amplification of information. They also help in providing gain and thus serve as gain in media sector. Yes, technology directed in the video progresses in the right path as stated in the video through watching. There’s ease in information

Crisis Communications and Segmented Audiences Assignment

Crisis Communications and Segmented Audiences - Assignment Example Fear and anxiety leads to miscommunication. Often it is the fear of the unknown and inability to access a source which can come in the way of effective communication. Missing information or the inability to get information needed puts one in a difficult position. The situation in a mishap is tense and requires gentle albeit firm handling. Once the ambulance and police are notified, one can wait to meet relatives or friends. In the absence of either, one can leave his/her name and contact number with the police if need arises in the near future. A cable car detached from wire over the French Alps today that resulted in the death of twenty people. The number of injured is being ascertained. Nobody knows the exact cause of the mishap. However, the police say excessive occupants in the car as the possible cause. The police rely on the number of deaths for their surmise. The event has shaken the administration and the police are making enquiries. It is too early to pinpoint the cause. The loss of lives will keep the administration on their toes for a long time to come. It is a spectacular site leading many to come to the area for a look. No one seriously imagined it could cause a mishap of this magnitude. The attachment of the car with the cable is robust and the only way for detachment may be faulty workmanship or poor maintenance. People were cautioned against overcrowding in the car. ... The Rescue Workers: A cable car detached from wire over the French Alps today. The region is treacherous. Wear the right gear and carry all your equipments. Work in close coordination. Relatives and friends: A cable car detached from wire over the French Alps today. The ambulance and the police have been informed. We do not know the casualties. The rescue workers are at site. The City Fathers: A cable car detached from wire over the French Alps today. We do not know the casualties. The rescue workers are at site. The Press: A cable car detached from wire over the French Alps today. We do not know the casualties. The police and the ambulance have been informed. The rescue workers are at site. Press Release A cable car detached from wire over the French Alps today that resulted in the death of twenty people. The number of injured is being ascertained. Nobody knows the exact cause of the mishap. However, the police say excessive occupants in the car as the possible cause. The police rely on the number of deaths for their surmise. The event has shaken the administration and the police are making enquiries. It is too early to pinpoint the cause. The loss of lives will keep the administration on their toes for a long time to come. It is a spectacular site leading many to come to the area for a look. No one seriously imagined it could cause a mishap of this magnitude. The attachment of the car with the cable is robust and the only way for detachment may be faulty workmanship or poor maintenance. People were cautioned against overcrowding in the car. However, since the number of those left behind was not large they were allowed to board in. There was also a woman with a dog and they were allowed to get inside. Their fate is unknown. There is heavy

Critical Analysis Of The Ambush Marketing Events Media Essay

Critical Analysis Of The Ambush Marketing Events Media Essay The early days of sports marketing, during the 1950s and 1960s, witnessed a significant growth in sponsorship deals and those wanting to be sponsors, but during this period anyone who wanted to become a sponsor could organize some sort of deal. Accordingly, everyone was welcome and the varying levels of competition that existed meant that there was no need to ever ambush an event. The problem with this open access model was that it did not provide sufficient funds to host major sporting events and, in particular, the Olympic Games. By the late 1970s the International Olympic Committee (IOC) had serious financial problems. This meant that it was difficult to attract bids; indeed only Los Angeles bid for the 1984 Games. When Juan Antonio Samaranch took over as president of the IOC in 1980 he took a decision which transformed the finances of the Olympics and started a revolution in sports marketing. He introduced global sponsorship and broadcasting rights. This revolution was consolidat ed by Peter Ueberroth, president of the Organising Committee for the 1984 Los Angeles Olympics, who instituted three categories of sponsor: official sponsor, official supplier and official licensee. What Samaranch and Ueberroth had done was to introduce exclusivity as a central pillar of sponsorship deals. This meant that sponsors knew that if they entered a sponsorship deal they could get the benefits of association with the Games and the exclusion of their competitors. The strategy was very successful that the Los Angeles Games actually generated an extra as have consequent Games. But a side effect of this strategy was that the excluded competitors took steps to be associated with the Games without paying any sponsorship fee. Ambush marketing was born. Ambush marketing is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. For most events of any significance, one brand will pay to become the exclusive and official sponsor of the event in a particular category or categories, and this exclusivity creates a problem for one or more other brands. Those other brands then find ways to promote themselves in connection with the same event, without paying the sponsorship fee and without breaking any laws. The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over two hundred countries and territories throughout the world. Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement. 2Revenue generated by commercial partnerships accounts for more than forty percent of Olympic revenues  and partners provide vital technical services and product support to the whole of the Olympic  Family. Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.  [3]  Some corporations paid a multi-million dollar fee for the right to be part of The Olympic Partner (TOP) program. The TOP program, managed by the International Olympic Committee (IOC), grants sponsors the exclusive worldwide marketing rights in their product categories for both the Winter and Summer Games. (The following companies are TOP Partners for the Vancouver 2010 and London 2012 Olympic Games: Coca-Cola, Acer, McDonalds, Omega, Panasonic, and Samsung). Others will look for join their companies with the Olympics and capitalize on the attendant good will without authorization of the International Olympic Committee (IOC) or payment of the mandatory sponsorship fees. This is generally referred to as ambush marketing.  [4]  This part will recognize the Olympic organizations that own and use the Olympic G ames intellectual property, how ambush marketing has been employed and challenged at prior Olympic Games and at the London Games, and the legal and ethical issues surrounding ambush marketing. The main question is the ambush marketing a legal or an illegal activity? Sport sponsorship is big business. The event owners need a huge amount money because of they try to collect the best sponsor for their sports event. The major competitions are good advertisement for the companies as well. The ambushers, those company who could not pay the expensive fees or just do not want to pay, are result huge risk for every single organizer and for the official sponsors. 5Despite the potentially large impact of the legal regulation of ambush marketing, financially and on fundamental freedoms, it is still not clear what constitutes ambush marketing. All forms of ambush marketing are bad? From the event owners point of view the ambush marketing is the worst thing ever because it threatens their ability to keep top-paying sponsors. In the same way, for the official sponsors ambush marketing is unwelcome because it increases the risk to their deal. The ambushers point of view that ambush marketing is an important commercial instrument and a natural result of free competition. Outside the sporting context ambush marketing is perfectly legitimate marketing activity. Everybody can find a lot of ambush marketing advertisements on the internet. As for the sport events, we find that ambush marketing has had some decent supporters over the years. For the reason that ambush marketing has not got a workable definition which is accepted by both of the branches. Th ere islegitimate ambush marketing. The main supporting companies such as Pepsi, Nike, Adidas, Subway, Fuji, Kodak, Wendys and Qantas have all engaged in it. Many companies who opposed ambush marketing for events which they officially sponsored have occupied in the practice themselves at other events. Before we would start to collect the arguments for and against ambush marketing in bigger deepness, it is important to mention a few well-known examples. 6The American Express advertising campaign in the Visa-sponsored 1994 Lillehammer Winter Olympics featured the perfect slogan If you are travelling to Lillehammer, you will need a passport, but you dont need a visa! 7Qantas Airlines 2000: Ansett was the official airline partner of the Sydney Olympic Games. Qantas ran a marketing campaign in the lead-up to the Games that included advertisements featuring Olympic athletes such as Cathy Freeman and using expressions such as we welcome the spirit of competition and Australia wide Olympic sale. More Australians believed that Qantas was a sponsor of the 2000 Olympics, rather than Ansett. 8In 1996 Olympics Games, Linford Christie arrived wearing the incredible electric blue contact lenses with a white Puma logo in the centre of each lens. Officially the Reebok was main sponsor of this Games. 9Pringles, Wimbledon Tennis Grand Slam, 2009: The Pringles chips are wrapped into a longish cylinder which is typical and well know thing as how the tennis balls are distributed. This comparison gave the idea of a campaign. The message was the following on the green boxes These are not tennis balls! The green boxes were the top of the cake because everybody knows that the players are playing on grass in Wimbledon. And a newest from the Football World Championship, from South-Africa (2010) where the authorized beer, the official sponsor was the Budweiser, who has paid millions for the privilege of exclusive representation during the whole competition.  [10]  But Bavarias campaign with 36 young ladies who were wearing mini-dresshas grabbed the attention. Even if the Bavarias board member said that the FIFAs reaction was ridiculous and even if it is true that the FIFA does not have got any monopoly on orange dress and people have freedom to wear what they want anytime and anywhere the FIFA is taking into consideration a legal action against the Dutch company. The Bavarias defence was not too bad, but tell the truth a bit unbelievable that 36 models at the same time would go to the football match just for supporting the Dutch team, wearing a same dress and sitting directly in front of the cameras and all of these things are just occasional 11It is not always easy to identify an ambush marketing activity. The European Sponsorship Association (ESA) has declared the following as examples of activities where the position is not so clear: Sponsoring media reporting of the event, without being an event sponsor Running generic football themed campaigns during the period of a major international football tournament (for example, the notable case of Lufthansa painting footballs on its aircraft during the 2006 World Cup). 12Governments began to outlaw almost all forms of ambush marketing for certain major sporting events at about the start of this decade. This trend was started by Australia when it had to defend the Sydney Olympic Games, the next one was South Africa in relation to the Cricket World Cup, and later the UK in relation to the London 2012 Olympic Games, and in recent times, New Zealand which last year introduced legislation aimed at protecting any major event. Such legislation often gives government ministers the power to state that key words will be protected. For example, Canadian legislation covering the 2010 Winter Olympic Games in Vancouver will strictly limit people from using generic words such as winter, Vancouver, 2010 and games.  [13]  Despite this The Subway tried to snake out from the law. Tried to make a contact between the Vancouver Winter Olympic Games and its own trade mark with its newest advertisement in which Michael Phelps was the main character. McDonalds could not look at this with a good eye, because they were the executive fast food restaurant for the Olympic Games. The wonderful swimmers of our age, Michael Phelps, was swimming all the way through the indoor swimming pools walls on an animated map to Vancouver, where as the slogan said à ¢Ã¢â€š ¬Ã… ¾the big events of the this years winter happen. The place is not called by its name in the advertisement. But everybody can guess right that on the stylized map with three of the initials of the English name of Canada CAN -, the snowy mountain peaks and the slogan unmistakable telling to us that it just could be Vancouver. It is also a well know thing that Phelps one of the most successful Olympic athletes of the whole world with 16 of his own Olympic medals, from which 14 golds. The McDonalds states it is more than enough that everybody thinks the Subway representative Phelps is the face of the Olympic Games. And the McDonalds did not make a mistake with this. 14The London Olympic Games and Paralympics Games Act 2006 contains almost the same provisions to protect the typical Olympic words such as Gold, London, summer, Games and 2012. There are two lists of protected words. If the marketers will use any two of the A list words they will breach the rules. Also if they would like to use in their campaign one A listed with one or more B listed. As for me I am sure that the ambushers can get pass these lists of words.  [15]  Moreover, the Secretary of State can add to the list by order. The law states that any person who is not certified to make an image that may create an association between that person or company and the London Olympic Games in the mind of the public will be in fall foul of the Act. Further protection was added by the Olympic Symbol etc. (Protection) Act 1995 (the 1995 Act). (Rather than sign up to the Nairobi Treaty) In addition, legislation has been passed to provide added protection to the elements that comprise the Ol ympic brand, and the brand as a whole. This is the London Olympic Games and Paralympics Games Act 2006 (the 2006 Act). This Act gives the Games organizers (event owners) the power to award licence to official sponsors to use the symbols, words and logos of the event. Some governments have progressed to criminalise the ambush marketing. For the reason that South Africa organized the Cricket World Cup in 2003 it was the first who stated that ambush marketing a criminal offence when it introduced anti-ambush marketing legislation.  [16]  It has repeated in New Zealand when they ratified the Major Events Management Act 2007 for a World Cup. Although this new law was created with the 2011 Rugby World Cup in mind, it is not specific to that event. 17Can we seriously call the ambush marketing activity as a criminal action? I do not believe so.. 18My arguments against a ban on ambush marketing consist in answering three key questions. (I based my arguments on Pà ©ter Berkes professors statements) Does a ban on ambush marketing benefit the economy? Almost in all of the other sector of the economy ambush marketing is an acceptable practice which support the competition. Banning it would constitute a major control of trade and, by benefiting a few main companies at the expense of many others, could well be anti-competitive. The fact is that major sporting events typically give grow to a large amount of business opportunities across the wider economy. Which are the normal borders of the ambush marketing? How far can the anti-ambushers go? Ambush marketing has got a lot of forms. I have already mentioned a few examples. I could write several others which one may not normally connect with ambush marketing but which have nevertheless been targeted by anti-ambush laws.  [19]  If a school deciding to organize a competition series for their students during the summer which will be called Summer Games it will be illegal or not?! There is almost a same situation if a pub is putting a chalkboard in front of the place with this script for example watch the 2012 Games here is breaking the law if the name of the pub is on the board, but if it is not, then no rules breaching. These examples show how difficult to divide the real ambushers from the normal company. It also makes more difficulty if we start to think about using of generic words like Games and Summer Anyway it would be a good question as well that why do the governments believe that major sports events need such strict protection? Many sports events have in recent years been staged without the same protection, for example, the 2006 World Cup in Germany and the 2008 European Cup in Austria and Switzerland, the 2010 European Swimming Championship in Hungary, so it is obviously possible to finance and stage a successful major sporting event without that strict anti-ambush legislation. Does existing law effectively protect the legitimate interests of sponsors? The authorized sponsors already have intellectual property and unfair competition laws. Any symbols or logos particularly for a major sports event can be protected, by intellectual property especially by trademark or copyright. Unfair competition laws are turn up where a company connect in misleading or unreliable advertising. In summary we can say there is a small line between smarter marketing and breaking the strict rules. Unless the courts clear decision or any legislation, ambush marketing will continue and increase, even it is ethical or not, illegal or just simple a clever business practice. So called parasite marketing by its critics, claiming that companies are on purpose looking for easier ways to win on their rivals sponsorship of major sport events. Supporters of ambush marketing including me as well see it as smart business. I mean all of those rules, guidelines are important to protect the official sponsors, and the sport need these sponsors, because they are very essential according to the sport financial. Events like an Olympic Games and a World Cup are incredibly expensive to put on, so they need big-money sponsors and this in turn means that the organisers must protect hardly against ambush marketing. But it is true as well that ambush marketing makes available a positive free market. B y exposing to authorized sponsors and event owners the true scope of exclusivity that any sponsor can reasonably suppose to enjoy, ambushers in effect help count the true market value of Olympic sponsorship while participating in the marketing attack in a way they think most cost effective for their company. As it looks like very well to possible sponsors of future major sports events that event organizers will not be able to stop all ambush marketing efforts, this should be a reason that is accounted for in determining the fees to be paid for an executive sponsorship. I think even in London or in another major sports event the rules will be stricter than ever before, no one can stop the developing of ambush marketing. [Word Count: 3376]

Piggy Essay

Piggy was the most technical and constructional boy in his group. Piggy represented technology, which must be built upon the basis of order of civilization. Under Ralph’s unstable rule, Piggy’s words were not listened. Because things that directly affect their daily life, such as safe food and concern of monster, were more important than hopes to be rescued, people overlooked Piggy’s opinions. Under barbarian society, technology was never used for its adequate purpose. When power takes over order, Piggy was abused frequently, for he was not an important source of dictator’s interest. Piggy frequently argued about Jack’s decisions, and, someday, Piggy would harm dictator’s position, with his practical methods to be rescued. First of all, Piggy had many useful items and smart idea to use them wisely for everyone. His glasses were the only method to make signal to outside of the island. He guaranteed warm, safe night and food as well. While superstitious rumor were merged from each boy, Piggy suggested another signal on the beach. By his death, he remembered his initial goal, to be rescued, while other boys were fallen in the lawless human nature. His actions were not only for himself, but also for everyone. As being a vestige of lost human civilization, he tried to remind boys the hope of being rescued, and to be organized. However, Piggy’s opinions were not convincing to uncivilized boys, who wanted plans that can make improvements in their lives immediately, but not a preparation that would gradually lead them toward better outcome. Second of all, Piggy had no leadership, because he was physically not appealing, and was not clever enough to send his messages explicitly. He had no interest in playing with other boys, so he did not have any friend, who could support his opinion. He spoke out his opinion regardless of others’ when something does not work in his mind. Most of conversations Piggy had were scolding others, like adult disciplining children. Having anything that would return other boy’s minds, Piggy became an irritant to other boys. Later, he was disregarded by other boys. Therefore, as he was disregarded, his saying also had only a little power. If only he showed his politeness and diligence like an adult, boys would have relied on Piggy. Last of all, Piggy developed plots by making a new topic in the group. He was a strong supporter of Ralph; accordingly he deepened the conflict between barbarism and civilization. He suggested practical and reasonable opinions that deserve to be praised in the civilized society. However, he was deserted and ignored by barbarism. In the correspondence with the theme, Piggy amplified the bad aspect of barbarism. Every boy was adapted in civilized world, but possessed savage instinct as well. Piggy did the job of the symbol of vestige of civilization after barbarism overwhelmed civilization. Golding advanced the theme with Piggy, by showing reckless behavior of boys, pretending to be civilized, but illustrating barbarism. Piggy was outstanding in thinking, but poor in eloquence. He deserves to be praised that Piggy did not care of other’s ungrounded blames, so he suggested his proper opinions. However, it is definitely wrong that Piggy didn’t consider other’s mind. However, Golding used Piggy in a sense that how people these days in a civilization may not care for others’ feelings and be selfish, but smart and effective in other way.